A high-profile Christchurch businessman is fronting a nationwide television commercial as the fight to save the Christ Church Cathedral escalates.

Mortgage and real estate magnate Mike Pero is appearing in 60-second commercials being aired mainly during breakfast slots on TV One, TV3, Prime and Canterbury Television, backing the cathedral’s restoration.

The commercial also features the pro-restoration views of supposedly local people in a range of ages and genders.

The fate of the landmark remains in limbo more than three years after it was damaged in the February 2011 earthquake.

The Anglican diocese is keen to build a new church on the Cathedral Square site, while opponents want the existing cathedral restored.

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