” group opposing the Christ Church Cathedral demolition has launched a public relations offensive to convince Kiwis the landmark is not ruined.
The six-week campaign by the Great Christchurch Building Trust (GCBT) includes extensive billboard and media advertising, featuring photographs of the cathedral taken from a helicopter.
GCBT co-chairman Jim Anderton said the photographs showed the cathedral in a different light – far from the ruin that many perceived it to be.”